MEDIA CONVERGENCE: The impact on the Mass Media:

The impact of media convergence has been, and still is pretty huge toward mass media..
One way is through the improvement of digital technology, the cost, and quality and quantity of media outlets..

Our group found a very interesting article on the BBC website.

This article states universities should prioritise Digital Technologies, as soon digital industries will soon be worth £1.9 TRILLION.
Digital industries including in the estimated price include
social networking sites including Facebook, and Twitter.


(http://www.bbc.co.uk/news/education-11214894)







Another impact of Media Convergence is the quality and quantity of media outlets.
These outlets include:

• Print Newspapers

(Picture taken on Abigail's Blackberry of The Sun Newspaper 15/11/2011)

• Broadcast News: Television and Radio.

(Picture taken on Abigail's Blackberry of SKY GUIDE - NEWS)

• Internet: Online newspapers, blogs and Twitter 'news' feeds.

The Guardian Newspaper online wesbite:

(http://www.theguardian.co.uk)




The Guardian's twitter page, who have well over 240,000 followers who get every single news update that they provide during the day.
(Below)

(http://twitter.com/guardiannews)

By Abigail Weston

(please click the images to make them appear larger)