During my research, I have found that normal, ordinary people are able to download music, share videos and pictures online, without any formal or any professional training or help.
A perfect example which our group have discussed in meetings is the accessability and ease of the BBC iPlayer.
As the iPlayer is apart of the BBC, no public advertisement is used, a part from on BBC channels, wesbites and radio channels.
The BBC iPlayer has a way of advertising for free.
When you are watching the programme online, underneath the video playing are some options which are circled in the picture above.
Another option is to 'Share' the video. This is basically free advertisement for the BBC, as it allows the viewers to share the video on online social networking websites, to get a larger viewing audience online.
Being able to share and download videos online is a perfect example of media convergence and the impact on mass media. More and more people are beginning to use the iPlayer and if everyone who watches online shares with their friends on social networking sites, the more popular online television will become.
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