The opportunities to industries use media convergence by using different products to let people know about their products such as Facebook and twitter. Also with QRcodes on most adverts and in magazines people can find out information on the go and in an instant by getting redirected to the relevant websites. And with technology constantly changing the industry has to keep up-to-date with it such as APPS and QRCODES, plus they will have to find more ways of getting people aware of their product by advertising on social networking sites and adverts in printed press. With different types of media convergence the opportunities to industries are different now to what they were twenty years ago but even then media convergence was going on.
Another way in which media convergence can be an opportunity to industries is by getting the viewers involved in the show like recently on ‘deal or no deal’ on channel four when they had the two weeks of live shows to celebrate their six years on being on air they got the viewers involved in the show by getting them to tweet the banker via twitter by using hashtagDONOLIVE and suggesting offers that the banker could offer for the board in the rounds, this went on for the whole two weeks that the show was on live.
By Rebecca Jarvis
By Rebecca Jarvis
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