Television uses Media Convergence to target audiences
Television has taken advantage of the development of media convergence by using different platforms to promote it the way is presents news. Technology has changed how we consume the news. Watching TV isn’t the only way we find out the latest news. We can find the latest news on the internet by checking the website of the News Company using downloads or going on social network sites which are updated regularly. Smart Phones now have an internet access, so they can check the news out anywhere. With social networking sites developing, we can engage with other members of society on the related subject
Thomas Bates
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Television ad marketing, Media marketing are also the part of Digital marketing to promote the business and products.
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