MEDIA CONVERGENCE: What is it?

Media Convergence is media coming together on a mass scale.
EXAMPLE:


(http://news.sky.com/sky-news/content/StaticFile/jpg/2010/Jan/Week3/15524295.jpg)

This picture is a perfect example of Media Convergence.
A person using a mobile phone, on the internet, and reading Sky News.

The convergence here is using the internet on a mobile phone, and instead of reading news from a newspaper, you are able, because of improved technology, to read news updates on the go on your phone.

By Abigail Weston.